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Brad Carter :: Morning Always Comes Too Soon
UK Release Date: 11 October 2004
Label: Positiva Records

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F E A T U R E   A R C H I V E  -  P O S T   A   C O M M E N T  -    -  D E A D   L I N K ?  -  C H A T R O O M

Brad Carter's Morning Always Comes To Soon is fast becoming synonymous with the phrase 'Ibiza anthem'. Word is spreading fast and the track looks set to join the already burgeoning collection of big dance hits under his belt.

Brad's first taste of the limelight came when his band Sy-Kick was asked to support The Prodigy on a UK tour, but it was in 1997, when Brad launched his Ruff Driverz project, that the club hits began pouring in. The group had 6 Top 40 singles, including the Top 10 anthem Dreaming, which went on to become an international smash, reaching No.1 in several countries. Ruff Driverz' success took Brad across the globe on numerous worldwide tours, ranging from Dubai to Ibiza and beyond, whilst any time back in the UK was spent remixing No.1 hits such as Shanks and Bigfoot's Sweet Like Chocolate.

Now recording under his own name and back in London, he's set to release Morning Always Comes Too Soon through Positiva on 11 October 2004. Pete Tong has already called it: "One of the best dance records ever made… This will be a classic in ten years time" and he's not alone in his praise for this synth-drenched love song. El Tong's joined by the likes of Erick Morillo, Judge Jules and many more in the near universal acclaim being afforded to Brad's latest opus.

The reason for such excitement is simple. Morning Always Comes Too Soon is one of 'those records' - you know the type, an anthem for the specialists that becomes the record that everyone falls in love with. Featuring Brad on vocals, it's a blissed out, unashamedly uplifting song that perfectly encapsulates the end to a night out, and will no doubt strike a chord with anyone who's watched in dismay as the sun comes up.

Alongside the outstanding original, are remixes from Mark Knight & Martijn ten Velden, The Flash Brothers, Kalista and an acoustic mix from Brad himself. Mark Knight & Martijn ten Velden make yet another case for their role as breakthrough producers of 2004 by turning in excellent vocal and dub remixes, whilst at the tougher end of the spectrum, The Flash Brothers offer up a pumping remix set to devastate those floors with a penchant for something harder. Kalista's stunning house workout meanwhile, is punctuated with snappy guitar riffs and a beefed up string section that makes for a truly uplifting epic. To close the package, Brad shows the true range of his ability with an acoustic chill-out mix.

Brad is currently adding finishing touches to his forthcoming dance and down-tempo album featuring renowned session guitarist, Giles Palmer.

Morning Always Comes Too Soon is released in the UK through Positiva Records on 11 October 2004.


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