Brad Carter's Morning Always Comes To Soon is fast becoming
synonymous with the phrase 'Ibiza anthem'. Word is spreading fast and the
track looks set to join the already burgeoning collection of big dance hits
under his belt.
Brad's first taste of the limelight came when his band Sy-Kick was asked to
support The Prodigy on a UK tour, but it was in 1997, when Brad launched his
Ruff Driverz project, that the club hits began pouring in. The group had 6
Top 40 singles, including the Top 10 anthem Dreaming, which went on
to become an international smash, reaching No.1 in several countries. Ruff
Driverz' success took Brad across the globe on numerous worldwide tours,
ranging from Dubai to Ibiza and beyond, whilst any time back in the UK was
spent remixing No.1 hits such as Shanks and Bigfoot's Sweet Like
Now recording under his own name and back in London, he's set to release
Morning Always Comes Too Soon through Positiva on 11 October 2004. Pete
Tong has already called it: "One of the best dance records ever made… This
will be a classic in ten years time" and he's not alone in his praise for
this synth-drenched love song. El Tong's joined by the likes of Erick
Morillo, Judge Jules and many more in the near universal acclaim being
afforded to Brad's latest opus.
The reason for such excitement is simple. Morning Always Comes Too Soon
is one of 'those records' - you know the type, an anthem for the specialists
that becomes the record that everyone falls in love with. Featuring Brad on
vocals, it's a blissed out, unashamedly uplifting song that perfectly
encapsulates the end to a night out, and will no doubt strike a chord with
anyone who's watched in dismay as the sun comes up.
Alongside the outstanding original, are remixes from Mark Knight & Martijn
ten Velden, The Flash Brothers, Kalista and an acoustic mix from Brad
himself. Mark Knight & Martijn ten Velden make yet another case for their
role as breakthrough producers of 2004 by turning in excellent vocal and dub
remixes, whilst at the tougher end of the spectrum, The Flash Brothers offer
up a pumping remix set to devastate those floors with a penchant for
something harder. Kalista's stunning house workout meanwhile, is punctuated
with snappy guitar riffs and a beefed up string section that makes for a
truly uplifting epic. To close the package, Brad shows the true range of his
ability with an acoustic chill-out mix.
Brad is currently adding finishing touches to his forthcoming dance and
down-tempo album featuring renowned session guitarist, Giles Palmer.
Always Comes Too Soon
is released in
the UK through Positiva Records on 11 October 2004.